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TAMi

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TAMi

The Total Audience Measurement Index (TAMi) is a ratings system developed by NBC to include new media in the determination of audience size viewership. Below are available ratings for each episode of Heroes.

Contents

Season Ratings

Season Three

The below listing contains the last published TAMi ratings for Season Three episodes.

  Archive Average 123,841 4,220,714 13,354,833 17,699,388  
  Archive Total 2,972,192 101,297,125 320,516,000 424,785,317  
  Season Total 3,378,382 102,014,811 326,041,000 431,434,193 6/2/09

Season Four (as of 11/3/09)

Airdate Episode(s)
click "show" for episode data
Mobile / VOD /
Downloads
ISV Television Total
9/28/09Ink 235,846 3,192,685 10,445,000 13,873,531
10/5/09Acceptance 222,484 2,862,495 9,850,000 12,934,979
10/12/09Hysterical Blindness 198,090 2,599,606 9,792,000 12,589,696
10/19/09Tabula Rasa 177,144 2,246,407 8,562,000 10,985,551
10/26/09Strange Attractors 92,519 1,677,285 8,603,000 10,372,804
  Last 5 Average 185,217 2,515,696 9,450,400 12,151,312
  Season Total 1,250,924 18,079,690 61,402,000 80,732,614

Archive

TAMi only lists results for the latest 5 episodes. The below listing contains the latest TAMi ratings for Season Four episodes that are no longer listed in TAMi.

  Archive Average 322,329 5,501,208 14,150,000 19,973,537  
  Archive Total 322,329 5,501,208 14,150,000 19,973,537  


Notes

  • TAMi began being published by NBC during Season Three. Unlike Nielsen Ratings, TAMi results use running totals that are updated each week. Thus, each ratings point in TAMi is called an exposure.
  • TAMi is published weekly in PDF format in the NBC Entertainment Spotlight section of the NBC Universal Media Village website. To access the TAMi, go to "Network/Programs", then select "NBC Entertainment". The main flash window that automatically scrolls ad images for NBC's television programs has multiple pages. On the last page of the flash window is the Spotlight section with the logo for TAMi in one of the panels. There is nothing that says "Spotlight" on that page, but if you select the panel with the TAMi logo, you should be able to click a link to download a PDF file containing the latest weekly results for TAMi.
  • The ratings include listings for up to the five latest episodes of each show, and individual viewership numbers in terms of the following:
    • Mobile — total streams of episodes to mobile devises such as cell phones and PDAs
    • VOD (Video On Demand) — total on-demand cable/satellite viewing results as tabulated by Rentrak
    • Downloads — total downloads of episodes combining results from iTunes, Microsoft Zune, Microsoft XBOX and Amazon Unbox
    • ISV (Internet Streaming Video) — total internet viewing of episodes combining results from NBC.com, Hulu.com and NBC Direct
    • Television — total airwave viewership from Nielsen Live + TSV
  • The first TAMi release occurred on Wednesday, October 15, 2008, and covered 11 NBC shows.
  • The television exposures numbers for episodes such as A Clear and Present Danger that were rebroadcast the same week as the original airdate include the total viewers from both broadcasts.

Trivia

  • In the first TAMi release, Heroes surpassed all other covered NBC shows in running totals for the categories of Mobile, VOD, and ISV.
  • In the first release, separate viewership numbers were given for the categories of VOD, Mobile and Downloads.

See Also


Production edit

AppearancesAspen ComicsAwards and nominationsBBCBirthdaysBroadcastsClaire & the CatComicraftCommentariesHeroes All AccessHeroes InteractiveHeroes UnmaskedInside HeroesNBCNielsen RatingsThe Post ShowProductionProduction errorsPromotionsRetrofit FilmsSongsSprintStoryboardsTAMiUnaired episodesZeroes

See Also: CastCrewIn His Own ImageProduct PlacementRecurring ThemesReferencesSpeculation
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